Harib Massu
Content & Experience strategy that drive growth
Content and experience strategy that drives adoption, sales, and scale
I help you sell smarter and scale faster with strategies built end-to-end for your teams. From execution and testing to scaling, I manage the complexity of stakeholders and domain knowledge needed to succeed. When we're all done, I'll help you create frameworks for growth and layer in AI solutions that keep your operations efficient and your quality consistent. We'll go as small or as big as you need.
Strategize
I analyze your data, audience behavior, and market position to find the gaps. Then I create strategies that tell the right product story, target the right people, and align stakeholders on one vision.
Implement
I turn strategy into action by building roadmaps, frameworks, and workflows. I bring sales, product and dev, marketing, and UX teams together so execution is consistent and on brand.
Test
I design and run testing programs — from usability studies to content experiments. You get clear insights into what works, what doesn’t, and how to refine for maximum adoption and conversion.
Manage
I put governance and AI systems in place so your content stays accurate, consistent, and easy to scale. That means less rework, fewer silos, and content that’s always ready to support growth.
Past clients & employers
Transformative & outcome focused
Harib Massu is a content strategy and content design executive who helps organizations transform complexity into clarity and growth. She partners with leaders to align product, marketing, and user experience, creating content systems that make products easier to adopt and marketing more effective.
Her work spans startups to Fortune 500 companies, consistently improving customer experiences, accelerating revenue growth, and scaling content operations. By uniting strategy, storytelling, and scalable frameworks, Harib helps organizations break silos, deliver measurable impact, and grow faster.
If you need to audit your digital footprint, understand your audience, or design end-to-end journeys that align stakeholders, Harib can help.
Break from the stifling
Into the extraordinary
I've never met a content leader with the ability to future proof digital transformations like Harib. I've seen her team lead strategies and visions from conception to execution throughout our verticals. She accomplished here what every other leader in the company told me would take 3-5 more years and 2x the investment. That's the kind of impact she's made here.
Gary Matula
EVP & CIO, Koch Industries